“The proliferation of user-generated-content online has created an appetite for guerilla campaigns and content. It means charities like Whizz-Kidz don’t have to use incredibly high-production value videos or expensive advertising - and it has allowed us to employ the techniques of online marketing almost in lieu of a PR budget...” Read more about why charities… Continue reading ‘The innovation revolution’
Earlier this month, I explored the growing use of 'gamification', and put a spotlight on one charity who are using it to encourage exercise - and energy saving. What's gamification when it's at home? Well, read all about Living Streets 'Great British Walking Challenge' over at CharityComms' AskCharity blog.
Over on the very tiger's blog, I've summarised my four top tips for establishing a social media policy, and listed some external resources such as BBC News' staff guidelines.Take a look - and do offer your own ideas or examples, either over there or here. Do you agree?
There is a great debate over on The Guardian's Voluntary Sector Network today around the fees that the NLA (Newspaper Licencing Agency) obliges charities to pay for collecting - and circulating - its media coverage. Vicky Browning, Director of CharityComms lays out her charge (full transparency: I am a trustee of CharityComms) and David Pugh, Managing Director of the NLA… Continue reading Spare charities from #copyrightfees
I thought I'd give a little New Year plug to the two ladies of The High Tea Cast; an irreverent, savvy, audio magazine aimed predominantly at (I'd suggest) young women - but not exclusively so. The immediately accessible monthly podcast combines music and popular culture chat, and great interviews with cool young leaders in fashion, food… Continue reading High Class volunteering tips from The High Tea Cast
Two years ago (my, how time flies) I blogged about the 'anti X-Factor' song vying to oust the latest interchangeable factory-produced popster from reaching the coveted Christmas number one slot. By the following year, the 'alternative X-factor' single was as sure a thing as the festive fame-seeking track it wanted to undermine. There were covers, originals, and artists… Continue reading An alternative to the alternative Xmas single
I'm particularly proud to say that last night Whizz-Kidz won the Party Conference Innovation award at the Public Affairs News Awards; in front of a starry audience of MPs and sector professionals in public affairs, government relations, policy and communications. It took place at the 8 Northumberland venue, near Trafalgar Square. Shortlisted to the final four nominees by… Continue reading Whizz-Kidz scoops Public Affairs industry award for best innovation