Don’t forget to share – Guardian Witness needs your content

Last night I was lucky enough to attend the Guardian Witness Awards in Bloomsbury, sponsored by EE (indebted to Jude Habib of sounddelivery for the plus one). These inaugural awards celebrated The Guardian’s reader generated content - and eye-witness images and video - from around the world. We were treated to a 60 minute whirlwind… Continue reading Don’t forget to share – Guardian Witness needs your content

Charity marketing: can we subvert without cruelty?

I almost didn't write this post because the ad is apparently four months old, but having only just seen St John's Ambulance DRTV offering 'Helpless' - and holding some reservations about it - I decided to go ahead. If you haven't seen it yet, Helpless (created by Bartle Bogle Hegarty) begins with some well-trodden, emotionally difficult… Continue reading Charity marketing: can we subvert without cruelty?

Faith needs restoring in volunteering after Jubilee bad comms

This week, the story of the Jubilee stewards - ferried to London to work shifts during the Queen's celebration events - threw an unwelcome spotlight on volunteering; principally what can go wrong when careless management lets things go to rot. To recap: jobseeking 'volunteers' reported to The Guardian that when their coach arrived two hours early… Continue reading Faith needs restoring in volunteering after Jubilee bad comms