‘The innovation revolution’

“The proliferation of user-generated-content online has created an appetite for guerilla campaigns and content. It means charities like Whizz-Kidz don’t have to use incredibly high-production value videos or expensive advertising – and it has allowed us to employ the techniques of online marketing almost in lieu of a PR budget…”

Read more about why charities should be embracing new social tech tools, and be more imaginative as to how corporate partners can help beyond just ‘writing a cheque’, in my interview in this week’s Marketing Week – by Mary-Louise Clews.

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