soundtalks – Simon Berry of ColaLife

You can buy a Coca-Cola virtually anywhere in developing countries, but in these same places up to one in five children die before their 5th birthday.

On 20 September, as part of a series of free events with Sounddelivery, I asked Simon Berry what his innovative movement ColaLife is trying to do to tackle this.

Simon explained how he is using social media (from Twitter, to facebook, to blogs and audioboo) to help raise awareness of his efforts to use Coca-Cola’s distribution channels to carry ‘social products’ such as oral rehydration salts and zinc supplements to save children’s lives.

If you couldn’t make it over (or even if you did), I’ve captured the event using Storify over on my posterous blog (wordress wasn’t playing ball, so I couldn’t post the html here). For this, and future events, you can follow live on Twitter and ask questions from afar using #soundtalks.

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