How not to hold a Facebook event. By Facebook.

Bizarre. Last week, Facebook gave a fantastic example of how to not to communicate a Facebook event – when it promoted an event for non-profits and erm didn’t tell anyone where it was.

As we all know (maybe Facebook don’t?) non-profits are some of the more innovative and creative types in social media; driven by tight budgets and fewer resources than our corporate peers.

You only have to attend an nfp tweetup to see the rich, myriad ways that the voluntary sector harness things like Facebook, Twitter, Flickr and youtube.

So when the group teased its 299,701 members with a London event (key speaker the head honcho’s sister no less), a number of us who actually work in London were, ooh I don’t know, kind of hoping to attend.

But lo! No update, no venue, no timings, nada was ever published. And there was growing frustration registering in the comments on the Facebook page.


I have since learned that it *did* actually happen – from a couple of pals on Twitter who found themselves there, having not even seen the Facebook promotion. Perhaps they found a mask to adorn, and uttered “fidelio” at the right door…

So it seems this was either an utter communication failure, it was a private event accidentally advertised, or a huge planning mess-up…or likely a combination of all three.

In any case, this is a real shame for all of the charities that could have, and would have, attended. Facebook fail, no?

3 thoughts on “How not to hold a Facebook event. By Facebook.

  1. It’s certainly not a great example of best practice use of Facebook! Seems like it must have been a private, invite only event, and I didn’t see any charity case studies reported on in the write up I saw yesterday, which also seems quite weird considering it was targeted at ‘non-profits’…

  2. Yes, I was surprised not to have heard about it until I spotted tweets from the event from the lucky few who had been invited. Thanks to all those who attended and who shared some of the content. It looked very interesting.

    Does Facebook 4 Good have a UK contact or team? If not, I’d like a shot at the role of helping ensure Facebook communicates and collaborates effectively with UK charities and nonprofits. How about it @randizuckerberg?

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