Bizarre. Last week, Facebook gave a fantastic example of how to not to communicate a Facebook event – when it promoted an event for non-profits and erm didn’t tell anyone where it was.
As we all know (maybe Facebook don’t?) non-profits are some of the more innovative and creative types in social media; driven by tight budgets and fewer resources than our corporate peers.
You only have to attend an nfp tweetup to see the rich, myriad ways that the voluntary sector harness things like Facebook, Twitter, Flickr and youtube.
So when the group teased its 299,701 members with a London event (key speaker the head honcho’s sister no less), a number of us who actually work in London were, ooh I don’t know, kind of hoping to attend.
But lo! No update, no venue, no timings, nada was ever published. And there was growing frustration registering in the comments on the Facebook page.
I have since learned that it *did* actually happen – from a couple of pals on Twitter who found themselves there, having not even seen the Facebook promotion. Perhaps they found a mask to adorn, and uttered “fidelio” at the right door…
So it seems this was either an utter communication failure, it was a private event accidentally advertised, or a huge planning mess-up…or likely a combination of all three.
In any case, this is a real shame for all of the charities that could have, and would have, attended. Facebook fail, no?