This is a reproduction of my guest blog, over at nfptweetup’s site.
I love nfptweetup. I mean really. Unnaturally so. For me, they personify the *best* about our sector – sharing, learning, questioning, laughing, debating…and there’s beer and crisps. It’s like a little bit of Christmas every quarter. Nfptweetup 8 (really? That many?) was no exception to this unwritten rule.
Things kicked off with Roberto Kussabi from kind hosts, British Heart Foundation, and a great tweetup debut presenting on the charity’s employment of social media for their London to Paris bike ride. There was some real honesty about the sensitivity in communicating a very sad fatality during the race – as well as some top tips about measuring chatter (Twitter doesn’t keep search histories for hashtags for very long now, so capture that data asap after an event or campaign).
Next up was a very popular session from Yvonne Struthers presenting on the wonderfully imaginative use of multiple Twitter accounts to promote the RAFBF 1940 chronicle campaign. I have (and later presented on) my own opinion on multiple accounts, but Yvonne really opened my eyes to how storytelling can bring history to life, with the charity’s plurality of characters tweeting from the RAF frontline. Excellent idea, and it reminded me of arc-like storylines in major series like Lost, where you focus on one character and see things from their point of view – and in their ‘voice’.
You can catch up on these presentations on nfptweetup’s slideshare page.
So next was a panel where nfptweetup founder Rachel Beer, the sage-like Steve Bridger (don’t think he’ll mind me saying that, although he’ll blush) and I, discussed if and when multiple accounts on Twitter and Facebook may serve to enhance a charity’s comms with different audiences. I managed to come full circle in my opinion (which I’ve blogged on), and then Steve I think summarised it best: It doesn’t really matter!
Steve had some great points on the end of the monolithic charity, and the importance of not only finding our own voice, but empowering users and staff to become many voices – all telling the rich stories of our charities.
The evening rounded off with breakout groups (and more crisps) further debating the night’s themes. New friendships were forged, knowledge imparted, and Twitter followers gained.
As I strode off pre-pub (unusual for me), my head was light, my heart was pumping…and my bladder was full. Why on earth don’t I use the loo before I leave the building?