Very cool, this. Phone-blogging, or ‘phlogging’, tool ipadio has been used by charities to engage with supporters for a little while now – and Oxfam is currently using it to call for international action in a really direct way: with an audio petition.
Hundreds of people from the UK, USA and other European countries have been calling Oxfam’s ipadio channel with a simple message: “Afghan people first”. A really cool feature is that when you speak your location, the tech will plot where you are on a virtual map. So we get a visual representation of the grassroots support for Oxfam’s cause, and ipadio literally gives the campaign a plurality of voices. Powerful and collaborative stuff.
A great use of tech and social media.