Comedian and actor Matt Lucas clearly gets a lot of requests – as do all celebrities and influential tweeps – to retweet charitable messages to his legion of followers.
In an effort to manage these however, he’s perhaps lost the very reason that his fans ask him to do this – by creating a pretty anonymous (and so far faceless) Twitter profile called ‘Charity Retweet‘.
I noticed this morning that he retweeted a Whizz-Kidz supporter’s message (thanks, Matt!), but I thought nothing of it until I traced it back to Lucas.
Probably the most famous, at least in the UK, Twitter supremo is Stephen Fry – who also felt compelled by the strain of requests from tweeters to lay out his own rules.
The thing is, celebrities have brand, credibility, and gazillions of followers, so by creating a separate un-branded Twitter profile, I wonder whether a) Matt Lucas is creating an enormous rod for his own back having to manage two profiles (admittedly this second Twitter could be run by an employee) and b) he has dampened the inclination to ask for a retweet in the first place, because ‘Charity Retweets’ is a desperately ambiguous profile.
I’m sure Matt will rename it to something like ‘Matt Lucas’s charity shout outs’ or something, but the fact is his all fans will now have to follow this separate profile in addition to his main one, and who wants to follow an endless stream of retweets – sans the humour and miscellaneous titbits that you follow celebs in the first place for?